|
The Holy Grail of HR is still the development of a performance
matrix that drives successful recruitment; flexible development of
personnel; talent management and succession planning process that provably impacts a company's bottom line performance
outcomes regardless of any change criteria applied.
Competency Frameworks
In the 1980's, basic computers were just appearing as an
affordable commercial tool. In the frantic rush for competing corporate
departments to justify receiving their share of the new computer budget, HR
proposed the concept of a framework that could standardize competency across the
whole company. It was recognized that competency was a component of capability;
capability drove performance, and performance drove the bottom line. It appeared
a logical step to assume that if competency could be standardized, it then could
be duplicated for expansion, and performance and the bottom line results could
be predicted.
The major advantages put forward for the
establishment of competency frameworks were:
- Appraisal and recruitment systems are fairer and more
open.
- There is a link between organizational and personal
objectives.
- Processes are measurable and standardized across
organizational and geographical boundaries.
Now 25-years have passed, it is prudent to
determine whether those 'advantages' are relevant to the 21st century.
Appraisal and recruitment systems are fairer and more open?
Whilst this may or may not have been true in the 1980's, the proliferation of
successful diversity and discrimination lawsuits levied against companies today
would suggest that this is not the case today. The subjective assumptive
strategy behind the development of competency frameworks make them a corporate
risk-management liability today, as they reflect the situation that existed when
the assumptions were made, not the situation that exists today. In today's 'no
win - no fee' litigation environment, an out of date competency framework will
provide an evidentiary gold mine to demonstrate unfair and closed appraisal and
recruitment processes.
There is a link between organizational and personal objectives?
There is without doubt a corporate benefit to identifying employees whose
personal objectives are aligned to organizational objectives - provided the
objectives do not change. In the 1980's,
corporate change was perceived as a linear function, and a long-term mutually
advantageous alignment profile through to retirement could be predicted. As the
linear change model progressed to an exponential change model, the link between
longevity of organizational and personal objectives collapsed. As organizational
objectives switched from maintaining collaborative loyalty to reacting with
immediacy to survive change, so personal objectives switched to a separated
survival focus with the obvious effects on retention rates we see today. The
major risk in linking organizational and personal objectives today is that the
link will probably contravene diversity and discrimination legislation.
Processes are measurable and standardized across organizational and
geographical boundaries?
Whilst measurement and standardization of processes produce a cost-benefit
impact potential in a static environment, they conversely introduce risk in
dynamic situations. Corporate recognition of, and reaction to change requires
innovation and initiative to mitigate risks that critically far outweigh the
cost benefits attributable to the strategy of standardization. An argument can
be made for competency standardization across technical, trade, production and
safety personnel, and for employees operating interface procedures with other
areas of a corporation. However, this standardization can inhibit the
development of best practice, and often risks being a mirror system for
qualifications that already exist. The concept of standardization across
geographic boundaries is unfortunately strategically flawed. Processes
frequently have a significant cultural relevance component which, when
transported, can negatively impact the process. As an example, a motivational
induction process developed in the U.S. can produce results varying from
belly-laughs to horror when exported to Central Europe or Asia.
The major disadvantages put forward against the
establishment of competency frameworks were:
- Competency is not guaranteed to translate into performance as there is an
attitudinal and behavioral component required for this translation.
- Competency frameworks can favor employees who are good in
theory but not in practice and can fail to achieve the results that make a
business successful.
- Competencies are based on what good performers have done in
the past and this approach works against rapidly-changing circumstances by
setting one particular group of attitudes in stone and not finding people
with the right skills and attitudes for new ways of working.
- Competency based assessments run
the risk of producing clones rather than a team with mixed skills who
balance each other's strengths and weaknesses.
- Competency frameworks become out of date very quickly due to the fast
pace of change in organizations and it can therefore be expensive, time
consuming or even impossible to keep them up-to-date.
- Because of earlier discrimination against certain groups in
society, the models used for developing competencies tend to exclude the
attitudes of these groups so it subsequently becomes difficult, for example,
for women, or people with disabilities or from ethnic minorities to match
the underlying prejudicial assumptions of the competency framework.
- Some behavioral competencies are basically personality
traits and it is unreasonable to make decisions based on these rather than
demonstrated performances.
Do Competency frameworks fit into a 21st century organization?
If the organizational strategy is to focus on potential - the answer is -
Yes!
If the organizational strategy is to focus on performance - the answer is
categorically - No!
Competencies relate to assumptive potential performance based on
qualification. Performance is a value determined by quantification. The two are
not only incompatible, but qualification can have a detrimental effect on
performance.
- Theoretically qualified individuals progress, and performance exemplars go unrecognized
by competency frameworks.
- Significant investment is made into developing 'talent'
identified and fast-tracked based on previous competency qualifications instead
of current performances, and significant effort is then put in to retaining
talent that has yet to (and frequently doesn't) demonstrate engagement in the organizational ethos and
mission by producing performances.
- Succession planning follows the talent management competency-based strategy
and actively suppresses performance-based promotion "from the
ranks."
- The front-line innovation and initiative
essential to developing new best practice to deal with change is sublimated
during recruitment and operations as these competencies are assigned to a more
qualified competency category.
With the enactment of diversity and discrimination legislation, the assumptive
performance potential measurement values of competency frameworks has decreased,
and the quantification of generalized existing competencies has increased. A survey carried out by CIPD in 2007,which virtually mirrored a 2004
survey, to determine the most common competency definitions in use in competency
frameworks. In descending order of popularity, the competencies defined were:
- communication skills
- people management
- team skills
- customer service skills
- results-orientation
- problem-solving.
These competencies appear on the surface to be quantifiable - an individual
can be easily rated as "poor" or "good" against the
definitions - but in reality they are too generalized to be meaningful when they
need to be applied specifically to a performance-focused organization. If we
take "customer service skills" for example - just what are the
specific performances that we are evaluating?
- Can follow and read a script over the telephone?
- Understands a system and can diagnose customer problems against that
specification?
- Can assist a customer to make an informed choice?
- Can question effectively to determine real issues?
- etc. etc. etc.
It would be impossible to include all these specifics in a competency
framework and keep them updated as skills improve, but more importantly, it's
not necessary as the specifics already exist in the Learning Management System.
The diagnostic phase of a Training Needs Analysis is designed to take
generalizations and turn them into specifics that can be benchmarked, trained
and evaluated by a LMS.
If it is accepted that in a performance-focused organization "Investment
in People" is a strategic imperative, and employees will therefore be
trained to perform to the best of their abilities, and competencies are
dynamically updated through the quantitative evaluation associated with this
training, then the obvious question must be asked - Where is the Return on
Investment for a Competency Framework?
|